Sunday, 4 June 2017

Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

June 04, 2017


  • search inventory to help advertisers reach their desired cost-per-install goal
  • search and display inventory to help advertisers reach their desired cost-per-install goal
  • search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal
  • search and display inventory to help advertisers reach their desired cost-per-impression goal

According to a Nielsen study, what percentage of purchase–related conversions happened within an hour of the mobile searches that initiated them?

June 04, 2017


  • 25%
  • 50%
  • 0%
  • 75%

iOS app conversion tracking cannot be set up using:

June 04, 2017


  • a SDK
  • install confirmation feedback
  • server-to-server (S2S)
  • codeless conversion tracking

You can use the Mobile App Overview report to do which of the following?

June 04, 2017


  • Assess the general health of your app and follow data trends in key reporting areas
  • Review data about your users' names, addresses, and income brackets
  • Gain insight into your competitor's strategies
  • Review the code for your app and SDKs

50% of purchase–related conversions happened within ______ of the mobile searches that initiated them.

June 04, 2017


  • 30 minutes
  • 1 hour
  • 3 hours
  • 2 hours

Viewable impressions allow you to:

June 04, 2017


  • only pay for those ads that are actually viewed
  • pay for ads that are viewed and also converted
  • pay for ads when they are displayed in a viewable position
  • only pay for video ads that are viewed within an hour

iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

June 04, 2017


  • The advertiser wants to count calls as conversions
  • This is the only available method of conversion tracking for iOS
  • The advertiser is interested in cross–device conversions
  • The advertiser is using an in–house or third party app analytics system
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