• search inventory to help advertisers reach their desired cost-per-install goal
• search and display inventory to help advertisers reach their desired cost-per-install goal
• search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal
• search and display inventory to help advertisers reach their desired cost-per-impression goal

• 25%
• 50%
• 0%
• 75%

• a SDK
• install confirmation feedback
• server-to-server (S2S)
• codeless conversion tracking

• Assess the general health of your app and follow data trends in key reporting areas
• Review data about your users' names, addresses, and income brackets
• Gain insight into your competitor's strategies
• Review the code for your app and SDKs

• 30 minutes
• 1 hour
• 3 hours
• 2 hours

• only pay for those ads that are actually viewed
• pay for ads that are viewed and also converted
• pay for ads when they are displayed in a viewable position
• only pay for video ads that are viewed within an hour

• The advertiser wants to count calls as conversions
• This is the only available method of conversion tracking for iOS
• The advertiser is interested in cross–device conversions
• The advertiser is using an in–house or third party app analytics system

• Morning and evening when people are commuting to work
• Evening hours when people are at home
• Spread evenly throughout the day
• During working hours

• mobile and desktop users to navigate within a mobile app
• ads to direct customers into deeper, more targeted sections of the app
• desktop users to be able to access deeper, more targeted sections within a mobile app
• ads to direct new customers only into deeper, more targeted sections of the app

• A templated "engagement" image ad which allows you to add more text or information to your ad
• An app extension which shows a link to your app below your ad
• A customized ad shown to users who already have the app in order to drive them back to the app
• An ad which uses cookies to appear to users who have already downloaded an app

• False
• True

• True
• False

• track from mobile to desktop conversions; they only track desktop to mobile conversions
• help advertisers track conversions that couldn't be tracked before in AdWords since they were attributed to another non-AdWords channel like organic search or direct
• help advertisers understand the device that received the last ad click before the conversion
• track from desktop to mobile conversions; they only track mobile to desktop conversions

• location extension
• remarketing link
• location link
• deep link

• Ad extensions
• App installs
• Deep link ad extensions
• AdMob extensions

• software deprecation kit
• schema development key
• software development kit
• schema development kit

• False
• True

• A templated way to create text, banner, image, and interstitial ads driving users to the Google Play store
• A type of targeting used to match your ads to sites or pages based on the keywords or topics you’ve chosen
• An app extension which shows a link to your app below your ad
• An ad format for advertisers to re–engage with users who have already downloaded the app

• website deep links
• custom deep links
• location extensions
• app indexes

• False
• True

• The majority of Android apps have been downloaded
• The number of app installs on Android tablets is increasing
• Once a customer downloads an app, they will be likely to return
• Most smartphone users download apps on a weekly basis

• Masthead video campaigns
• mobile app engagement campaigns
• mobile app installs campaigns
• video campaigns

• have searched for your app
• all of the listed answers are incorrect
• have used your app before
• have searched for apps similar to yours

• ads above the results get more prominent notice with desktop screens. There are also no ads on the right–hand side of the results on mobile.
• ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right–hand side of the results on mobile.
• ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right–hand side of the results on mobile.
• ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right–hand side of the results on mobile.

• both the iOS and Android mobile apps
• the Android mobile app and m.youtube.com
• the Android native mobile app, the iOS app, and m.youtube.com
• reserve in–stream ads

• Schemes are automatically set up when you create your app
• Typically the website name appears in reverse, such as example.com becomes com.example as a scheme
• You can use “http” or a custom scheme that can start with the app or website name
• The scheme is a part of the link that identifies which app to open

• add the conversion tracking tag to their app
• create a conversion tracking list and add it to their app
• change bid adjustments based on mobile traffic
• create remarketing lists based on how frequently or infrequently a customer is using their app

• Target return on ad spend (ROAS)
• Target outranking share
• Target cost–per–acquisition (CPA)
• Target search page location

• have more control when communicating with each ad network
• receive reporting on basic usage analytics
• see which of an app's new users came from recent advertising clicks or views
• have a single SDK to add to your app instead of one from each ad network

• (desktop conversion rate/ mobile conversion rate) – 1
• (mobile conversion rate / desktop conversion rate) x 100
• (mobile conversion rate / desktop conversion rate) + 1
• (mobile conversion rate / desktop conversion rate) – 1

• The type of targeting that has the lowest cost–per–acquisition
• How many times your mobile apps was installed and opened
• How users spend time outside of your app
• How much data your app has acquired

• Sitelink extension
• App extension
• Download extension - Answer
• Call extension