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Google Analytics Exam Answers
Saturday, 3 June 2017
A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.
June 03, 2017
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Which of the following is not a type of mobile ad extension?
Sitelink extension App extension Download extension - Answer Call extension
To find the correct mobile bid, you would calculate:
(desktop conversion rate/ mobile conversion rate) – 1 (mobile conversion rate / desktop conversion rate) x 100 (mobile conversion rat...
_______ are a type of ad format that show extra information about your business.
Ad extensions App installs Deep link ad extensions AdMob extensions
Usage data allows advertisers to:
add the conversion tracking tag to their app create a conversion tracking list and add it to their app change bid adjustments based o...
Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:
search inventory to help advertisers reach their desired cost-per-install goal search and display inventory to help advertisers reach t...
Which of the following is true about apps?
The majority of Android apps have been downloaded The number of app installs on Android tablets is increasing Once a customer downloa...
A ______ specifies a location in an app that corresponds to the content you’d like to show.
location extension remarketing link location link deep link
According to a Nielsen study, what percentage of purchase–related conversions happened within an hour of the mobile searches that initiated them?
25% 50% 0% 75%
Deep–linking allows:
mobile and desktop users to navigate within a mobile app ads to direct customers into deeper, more targeted sections of the app deskt...
Which automated bid strategy might help improve the chances that your ad gets to the top of the page?
Target return on ad spend (ROAS) Target outranking share Target cost–per–acquisition (CPA) Target search page location
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