- track from mobile to desktop conversions; they only track desktop to mobile conversions
- help advertisers track conversions that couldn't be tracked before in AdWords since they were attributed to another non-AdWords channel like organic search or direct
- help advertisers understand the device that received the last ad click before the conversion
- track from desktop to mobile conversions; they only track mobile to desktop conversions
Sunday, 4 June 2017
AdWords cross-device conversions don't:
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